To summarize Dr. Stephen Daniel's do's and don't's of Youtube, I want to start by saying: don't underestimate your creativity! Youtube started as a group of PayPal employees who wanted a video streaming service. Bought by Google in 2006, Youtube then became not only a product of creative thinking, but a platform and outlet for sharing further creativity.
Dr. Stephen calls Youtube the "mini internet". I mean, how many times have you heard the term, "like and subscribe?" Dr. Stephen says you have heard it so many times, your brain actually works to tune it out. Video uploaders have had to get more creative with their sign-off's to make sure their viewers actually do take that action.
DO DON'T
join the community ignore comments
re-script your sign-off just say "like and subscribe"
write simple video descriptions be too wordy
MAKE THE FIRST 15 SECONDS COUNT put your best material at the end
have a 7-10 minute video disadvantage your own retention rates!
use key words and tags hope people will find you
create niche related content ignore fandoms and popular trends
have consistent material be too diverse
have high-quality filming (use a boom) use your phone or poor audio
POST FREQUENTLY be at the bottom of the feed
create a personal recording space leave it up to chance
DEVELOP QUALITY PRESENCE ignore parasocial interactions